Academic Detailing
Academic Detailing At a Glance
- Quality Improvements and Cost Savings
By aligning prescribing practices with the best scientific evidence, this educational service will improve the quality of care. Better patient outcomes and decreased complication rates should also help control health care costs.
- The Components of Academic Detailing
- How is this different from Industry Detailing?
The goal of industry detailing is to promote the sale of their particular product. The data presented is often skewed to the advantage of one particular drug or device. In contrast, academic detailing has no commercial bias towards any given drug or approach to care. The goal is better outcomes, not increased sales volume.
Academic detailing focuses on clinical topics where there are gaps between evidence-based guidelines and typical practice patterns. Educational modules are developed after synthesizing the findings of the best available studies into key messages for practicing clinicians. These training materials form the basis of face-to-face discussions between the academic detailers and physicians.